I STARTED FORMULA Z AT 15 BECAUSE I DIDN’T SEE MYSELF IN BEAUTY.

I fell in love with makeup because of the way it made me feel.

It wasn’t about covering myself up. It was the opposite. Makeup gave me another way to show the world who I was.

So in 2017, at 15 years old, I created Formula Z around one belief: beauty should be for anyone and everyone.

Nearly a decade later, that belief hasn’t changed — but my understanding of beauty has.

I believe the best products do more than make you look good. They make getting ready easier. They make your skin feel better. They give you that little confidence boost when you catch yourself in the mirror.

That’s what I call mood-maxxing beauty.

Every Formula Z product is created with that feeling in mind — from the ingredients I choose to the textures, shades, packaging, and the ways I actually use them.

Because Transforming Beauty® was never about transforming who you are.